Responsible Surfing Business Edition

This study applies the germane principles of service-dominant logic by investigating how different dimensions of service value impact customers’ satisfaction and related behavioral intentions in the surf camps context. An empirical model was developed and tested via survey responses from 300 Portuguese surf camps tourists who profiled their experience. Data were analyzed using Structural Equation Modeling, specifically Partial Least Squares (PLS-PM). Results highlight the respective impact the numerous value dimensions (functional, emotional, social, epistemic, experiential, and contextual) have on the overall level of perceived value as well as its resultant impact on satisfaction and repurchase intentions.

Malware is a catch-all term for various malicious software, including viruses, adware, spyware, browser hijacking software, and fake security software.

Once installed on your computer, these programs can seriously affect your privacy and your computer’s security. For example, malware is known for relaying personal information to advertisers and other third parties without user consent. Some programs are also known for containing worms and viruses that cause a great deal of computer damage.

Types of Malware

• Viruses which are the most commonly-known form of malware and potentially the most destructive. They can do anything from erasing the data on your computer to hijacking your computer to attack other systems, send spam, or host and share illegal content.
• Spyware collects your personal information and passes it on to interested third parties without your knowledge or consent. Spyware is also known for installing Trojan viruses.
• Adware displays pop-up advertisements when you are online.
• Fake security software poses as legitimate software to trick you into opening your system to further infection, providing personal information, or paying for unnecessary or even damaging “clean ups”.
• Browser hijacking software changes your browser settings (such as your home page and toolbars), displays pop-up ads and creates new desktop shortcuts. It can also relay your personal preferences to interested third parties.

Facts about Malware

Malware is often bundled with other software and may be installed without your knowledge.
For instance, AOL Instant Messenger comes with WildTangent, a documented malware program. Some peer-to-peer (P2P) applications, such as KaZaA, Gnutella, and LimeWire also bundle spyware and adware. While End User License Agreements (EULA) usually include information about additional programs, some malware is automatically installed, without notification or user consent.

Malware is very difficult to remove.
Malware programs can seldom be uninstalled by conventional means. In addition, they ‘hide’ in unexpected places on your computer (e.g., hidden folders or system files), making their removal complicated and time-consuming. In some cases, you may have to reinstall your operating system to get rid of the infection completely.